70+
SUCCESSFUL
TRANSACTIONS
9+
YEARS IN
REAL ESTATE
pro
PHOTOGRAPHY ON
EVERY LISTING
EN/ES
BILINGUAL
SERVICE
The Truth About Pricing
Getting the Price Right
Changes Everything
Here's what most sellers don't realize: overpricing your home doesn't get you more money — it costs you. Homes that sit on the market start to feel stale. Buyers wonder what's wrong. You end up reducing the price anyway, often below what you'd have gotten with the right price from day one.
Getting it right from the start means more interest, more offers, and — in many cases — a final sale price above the list price. That's where I come in. I don't guess. I research.
Free Comparative Market Analysis (CMA)
I'll walk through your home, analyze comparable sales, study current market conditions, and give you an honest assessment of what your home is worth — and exactly what it will take to get you there. No pressure. No obligation.
What is your home worth?
MY LISTING STRATEGY
Your Home Gets the Marketing It Deserves
A sign in the yard isn't a strategy. Here's what I do for every single listing:
Professional photography
Not iPhone shots. A professional photographer who knows how to make spaces look their absolute best.
Video walkthrough tour
Out-of-town buyers — especially relocators — fall in love before they ever step inside.
Targeted social campaigns
Dedicated Instagram + Facebook ads targeted to active buyers in your price range and neighborhood.
Full MLS exposure
Zillow, Realtor.com, Trulia, and hundreds of other buyer sites — all simultaneously on listing day.
Buyer database email blast
My active buyer list hears about your home first — before it's even publicly announced.
Weekly performance reports
Views, inquiries, showing feedback — you'll never wonder what's happening with your listing.
Matterport 3D Virtual Tour
A fully walkable, interactive tour of your home — so out-of-state buyers can explore every room before booking a flight.
THE SELLING PROCESS
From Decision to Closing ...
1.
The home valuation conversation
I walk through your home, take notes, and within 24–48 hours deliver a detailed CMA. We talk through the numbers, discuss your goals, and set a strategy together.
Preparation and staging
I'll tell you exactly what's worth doing and what isn't — practical staging advice that moves the needle on your sale price without unnecessary expense.
Photography and marketing launch
On launch day, your home hits the MLS, every major portal, social media, and my buyer database — all at once, for maximum first-day impact.
Showings and feedback
I coordinate every showing and collect feedback after each one. You'll know exactly what buyers are saying.
Offers and negotiation
I analyze every offer — not just price, but terms, contingencies, and financing strength. I negotiate to get you the best overall outcome.
Contract to close
Inspections, appraisal, title, escrow — I manage every detail and stay in constant communication so nothing surprises you at the closing table.
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What my clients are saying...
Armando c. - buyer & seller
“Iliana helped me sell my first home and buy my second one!! I am very grateful to her! She was extremely knowledgeable and professional. She did a 3D tour of my house so it was very appealing to buyers. She sold it in just 2 days and also made sure that everything ran smoothly. She was always available for me, even on weekends. She made the process of selling a home an excellent experience! Highly recommend her!"
una wiley - Relocating
“We have worked with many agents in the past and have to say, Iliana is top notch. She was swift in her actions, professional, and it was clear from the start that her focus was making sure she found us the right home for the right price. We live out of state and she made this process completely painless from start to finish.
Sam MILLS - relocating
“Knowledgeable, friendly, and easy to work with. Always responded quickly. I am currently living in Virginia and was buying a home in Arizona, Iliana did a great job working around my schedule to help me find a house. Would recommend!"
Bill j. - seller
“Iliana is a professional real estate sales person with a great attitude. She always responds to each request for information promtly. I highly recommend Iliana for all real estate transactions. She is a great negotiator."
Paul Parkey - Buyer
"Iliana was always available for questions and home tours. Once we pinned down our home she kept us informed and arranged for electronic signing of documents. I would use her again without reservation."
Alexandra silva - Buyer
Iliana made the experience of buying a home for my parents very easy. She always updated my parents and kept them in the loop, which is exactly what they wanted. She listened to their needs and was able to get the price they wanted for the home. With my parents moving out -of-state, Iliana was able to answer their questions about Yuma. We would 100% recommend her if you're purchasing a home.